The FDA, the Food and Drug Administration, protects the public health by ensuring the safety, efficacy, and security of food, drugs, and more in the United States. They are currently combating the growing problem of health risks and deaths from vaping. They needed a social media ad to connect with younger generations.
Role: Art Director, Designer, Photographer, & Copywriter
Teens and adults often share the mindset that they are invincible. In reality, we are far from it. With vaping, we have to realize that this attitude will only hurt us.
Within this project, I did everything from the concept creation to strategy and execution.
