Kodak is a dying brand. They have geared their market to companies, instead of the individual. They also missed the coming of technology and the digital realm. I decided to bring the company back to it’s storytelling roots and into the digital age.
I created an app where users can post one photo a day, a photo that represents the best part, their Kodak Moment. They can then enjoy the significance of it. You can also buy printed photo albums of your pictures. After the first year of the app, we sent out 100 albums for free to the users who received the most likes on their moments.
Below are my efforts and the promotions for the brand.
