Kodak, the film and camera company, is a dying brand. They have geared their market to companies, instead of the individual. They also missed the coming of technology and the digital realm. I decided to bring the company back to its storytelling roots and into the digital age.
Role: Art Director, Copywriter, and Designer
I created an app logo, OOH ad, and case study.
One is an app where users can post one photo a day, a photo that represents the best part of that 24 hours, which is their Kodak Moment. They can then enjoy the significance of it.
