The College of Communication Arts and Sciences is a college within Michigan State University that specializes in teaching degrees surrounding media of all kinds. They needed a new creative strategy and manifesto for their brand.
Role: Copywriter, Strategist & Art Director
My team and I analyzed ComArtSci and journey mapped our experience and strategy that would change how people saw it.
I worked on every part of the presentation, from the journey mapping to the strategy planning and the execution. I especially worked hard on the strategic manifesto that I created with the help of one of my team members.
